The Striive Blog

Is AI Your Friend, Foe, or Must-Have Fitness Business Tool?

AI is starting to feel inescapable, but it's not as big an scary as it's made out to be. Here’s how to join the revolution and put it to work within your fitness business.

The Fitness Industry's Next Top Client? Creating Offers And Marketing Strategies For Gen Z

Gen Z is projected to have the most significant financial impact on the fitness industry ever - don't let them pass you by!

From Idea To Reality - Your Stripped-Back Guide To The First 6 Months In Business

The early days of launching a fitness business are super exciting – and also overwhelming. Where to start and what to tackle first?

5 Steps To Building Your Brand (Without Breaking The Bank)

Branding isn’t just for big businesses. Whether you’re a solo PT or a local facility, good branding is vital if you want to stand out.

Challenge Accepted: Create And Promote Irresistible Client Challenges

Challenges are a great way to engage new and current clients, so we put together our top tips for creating challenges your clients will love to be part of (and won't be a nightmare to manage).

Flex Your Referral Muscles By Creating A Two-Pronged Referral System

A thoughtful referral system can be a game-changer, bringing in new clients faster and raising your profile so everyone benefits. Here’s how to set up a good referral programme with clients or with other fitness professionals.

5 Reasons To Sell High-Cost Fitness Memberships (It’s Not Just About The Money…)

As a fitness business owner, setting pricing can feel like a guessing game. At one end of the spectrum, you have the high-cost, VIP-style membership. At the other end, low-cost (some might say cheap) packages. We explored the pros and cons of each.

No Budget? No Biggie – 11 Low-Cost Marketing Tips For Your Fitness Business

Before you worry about spending £££ on marketing, be sure to try the low-cost stuff first. There are plenty of ways to market your fitness business without an eye-watering budget.

Leveraging the “Green Gym” concept for your clients, your business, and yourself

The Green Gym concept champions mental and physical well being - but we think it can improve your businesses health too.

Why Coaches Need Coaches

At Striive we believe in the power of coaching. But that doesn’t stop at the coach/client relationship. We think that all coaches, teachers, and trainers in the wellness and fitness world should also receive coaching.

Should New Personal Trainers Really Go Straight To Online Coaching?

Is being an online PT really as lucrative as it seems? Short answer: Not really. Just like everything it has it's ups and downs, so we decided to explore them.

Creating Profitable Student Fitness Offers In Any Town Or City

Wherever you’re located, there will be students. We explored how to work them in to your target market, whether it's during term time or they're home for the holidays.

Client Onboarding - What You Need To Know

If you’re not confident in your onboarding systems, or you don’t have any at all, it’s time to get serious about how you get new clients started.

Home Gyms: Planning Palaver or Solid Investment?

The idea of having a home studio or PT gym for training clients is great, but such a big investment comes with a lot of questions.

It’s Not Me, It’s You: Handling Client Changes

All client relationships, especially long ones, come with inevitable life changes. See our top tips on handling changes in your client’s circumstances tactfully.

How To Fill Your PT Pipeline Using Classes

Group Classes can serve as a pool of primed and warm leads, we put together our top tips for converting those leads to PT clients.

Handling Price Increases; How, When And Why

Being self-employed means you make the decisions about how much you charge and when to increase your fees.

Taking Time Off When You Offer Monthly Memberships

Memberships and monthly packages are a great source of reliable income for Personal Trainers, but what happens when you want to go on holiday?

Benefits And Potential Pitfalls Of Affiliating Your Fitness Business

Affiliation can add value to your business, but it isn't without its risks. We explored the pros and cons of affiliating your business both locally and further afield.

3 Fitness Careers Beyond In-Person PT

The challenge of in person coaching is that time your time is finite, what career progressions are available once you've hit capacity or are ready to move on?

Do February 'New Year' Offers Get New Fitness Clients?

What about February offers? Does it make sense to have a big marketing push for fitness clients in February? Let’s explore the idea.

Starting Your Fitness Career: Employed vs. Self Employed.

When starting out do you take the predictable pay and schedule of employment, or dive into the freedom (and chaos) of being your own boss? We weighed up the pros and cons to help you decide.

Planning Your Class Pass Structure

Here’s our advice on how to plan your class pass structure, focusing on factors like pricing, package options, expiry periods, and cancellation policies.

Introducing New Services To Your Business

Thinking of adding new services to your fitness business? Not sure how to go about it? Check out our advice on growing your businesses offering.

How To Make Fitness Work As A Side Hustle

Fitness as a side hustle is a great way to make extra money or dip your toe into the industry.

Using A Membership To Create Reliable Hassle Free Income

Memberships will smooth out the peaks and troughs of income – but how to avoid putting existing clients off?

Finding Your First Class Cover

Everyone needs time away. You have two options: cancel your classes, or get someone to cover for you.

Why 80% Of Personal Trainers Won’t Last – And How To Avoid Being A Statistic

Give your career the best chance with simple solutions for making it in the fitness industry.

Should Fitness Professionals Offer Free Sessions To Friends And Family?

Starting out and wondering whether to offer freebies? Here are the pros and cons so you can make the right decision.

Leverage Summer To Boost Your Profits (But Watch Out For These Pitfalls)

How to make the summer season work for you and avoid the risks.

Staff Management And HR Tips For Gym Owners

When you’re responsible for a brick-and-mortar facility, you’ve got to think about staffing.

How To Launch And Manage Small Group Personal Training

Make more money and reach more clients without taking up extra time in your diary.

How To Build A Support Network For Fitness Entrepreneurs

Surround yourself with people who will protect your mental wellbeing and help you grow.

23 Ways To Stay Motivated As A Fitness Business Owner In 2024

A huge list of ways to keep fired up and focused on pushing your fitness business forward.

Preparing Your Fitness Business For The January Rush

Make the most of the January rush with strategies that turn leads into loyal members.

3 Pillars To Retaining Customers Over The Festive Period

Don’t let the December dip + cost of living threaten your income in January.

How To Make Your Fitness Community A Brand USP

What can we all learn from industry success stories to create a powerful community.

8 Ways To Attract Local Clients To Your Fitness Facility

However loyal your existing membership might be, it doesn’t pay to get complacent.

The Pros And Cons Of Classes VS PT Sessions Or Small Group

If you’re newly qualified or early in your career, here are some things to think about before you settle on a service.

7 Income Streams That Will Boost Your Profits (Without Burning You Out)

There are plenty of new and novel ways to add income streams, from passive income to one-off events.

How To Create A Watertight Client Agreement

Your client agreement helps each client relationship run smoothly with minimal room for misunderstanding.

How To Structure Your Client Pricing

Let’s explore how to structure and price all your different PAYG, class, and package options.

10 Ways To Strengthen Your Fitness Business During The Cost Of Living Crisis

Costs are soaring and clients are feeling the pinch. Cut costs and boost service levels to withstand tough economic times.

How Dropping Bad Clients Can Boost Your Fitness Business

The coach/client dynamic can go sour over time. When you need to get rid of a client, here’s how to do it professionally.

How To Deal With Unreliable Clients (And Save Your Sanity)

Running a fitness business is challenging enough without tricky clients. But if you’re dealing with people then you’ll inevitably end up dealing with their “quirks”.