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The Striive Blog

It can be tough to keep up with the latest trends and know what steps to take to help your business grow. Here we provide advice, ideas, and strategies to make the most of your business in an ever-evolving industry.

Creating Profitable Student Fitness Offers In Any Town Or City

Creating Profitable Student Fitness Offers In Any Town Or City

Wherever you’re located, there will be students. We explored how to work them in to your target market, whether it's during term time or they're home for the holidays.

Client Onboarding - What You Need To Know.

Client Onboarding - What You Need To Know.

If you’re not confident in your onboarding systems, or you don’t have any at all, it’s time to get serious about how you get new clients started.

Home Gyms: Planning Palaver or Solid Investment?

Home Gyms: Planning Palaver or Solid Investment?

The idea of having a home studio or PT gym for training clients is great, but such a big investment comes with a lot of questions.

It’s Not Me, It’s You: Handling Client Changes

It’s Not Me, It’s You: Handling Client Changes

All client relationships, especially long ones, come with inevitable life changes. See our top tips on handling changes in your client’s circumstances tactfully.

How To Fill Your PT Pipeline Using Classes

How To Fill Your PT Pipeline Using Classes

Group Classes can serve as a pool of primed and warm leads, we put together our top tips for converting those leads to PT clients.

Handling Price Increases; How, When and Why.

Handling Price Increases; How, When and Why.

Being self-employed means you make the decisions about how much you charge and when to increase your fees.

Taking Time Off When You Offer Monthly Memberships

Taking Time Off When You Offer Monthly Memberships

Memberships and monthly packages are a great source of reliable income for Personal Trainers, but what happens when you want to go on holiday?

Benefits And Potential Pitfalls Of Affiliating Your Fitness Business

Benefits And Potential Pitfalls Of Affiliating Your Fitness Business

Affiliation can add value to your business, but it isn't without its risks. We explored the pros and cons of affiliating your business both locally and further afield.

3 Fitness Careers Beyond In-Person PT

3 Fitness Careers Beyond In-Person PT

The challenge of in person coaching is that time your time is finite, what career progressions are available once you've hit capacity or are ready to move on?

Do February 'New Year' Offers Get New Fitness Clients?

Do February 'New Year' Offers Get New Fitness Clients?

What about February offers? Does it make sense to have a big marketing push for fitness clients in February? Let’s explore the idea.

Starting Your PT Career: Employed vs. Self Employed.

Starting Your PT Career: Employed vs. Self Employed.

Post qualifying you're met with a tricky decision: to be employed, independent or a hybrid. We weighed up the pros and cons to help you decide.

Planning Your Class Pass Structure

Planning Your Class Pass Structure

Here’s our advice on how to plan your class pass structure, focusing on factors like pricing, package options, expiry periods, and cancellation policies.

Introducing New Services To Your Business

Introducing New Services To Your Business

Thinking of adding new services to your fitness business? Not sure how to go about it? Check out our advice on growing your businesses offering.

How To Make Fitness Work As A Side Hustle

How To Make Fitness Work As A Side Hustle

Fitness as a side hustle is a great way to make extra money or dip your toe into the industry.

Using A Membership To Create Reliable Hassle Free Income

Using A Membership To Create Reliable Hassle Free Income

Memberships will smooth out the peaks and troughs of income – but how to avoid putting existing clients off?

Finding Your First Class Cover

Finding Your First Class Cover

Everyone needs time away. You have two options: cancel your classes, or get someone to cover for you.

Why 80% Of Personal Trainers Won’t Last – And How To Avoid Being A Statistic

Why 80% Of Personal Trainers Won’t Last – And How To Avoid Being A Statistic

Give your career the best chance with simple solutions for making it in the fitness industry.

Should Fitness Professionals Offer Free Sessions To Friends And Family?

Should Fitness Professionals Offer Free Sessions To Friends And Family?

Starting out and wondering whether to offer freebies? Here are the pros and cons so you can make the right decision.

Leverage Summer To Boost Your Profits (But Watch Out For These Pitfalls)

Leverage Summer To Boost Your Profits (But Watch Out For These Pitfalls)

How to make the summer season work for you and avoid the risks.

Staff Management And HR Tips For Gym Owners

Staff Management And HR Tips For Gym Owners

When you’re responsible for a brick-and-mortar facility, you’ve got to think about staffing.

How To Launch And Manage Small Group Personal Training

How To Launch And Manage Small Group Personal Training

Make more money and reach more clients without taking up extra time in your diary.

How To Build A Support Network For Fitness Entrepreneurs

How To Build A Support Network For Fitness Entrepreneurs

Surround yourself with people who will protect your mental wellbeing and help you grow.

23 Ways To Stay Motivated As A Fitness Business Owner In 2024

23 Ways To Stay Motivated As A Fitness Business Owner In 2024

A huge list of ways to keep fired up and focused on pushing your fitness business forward.

Preparing Your Fitness Business For The January Rush

Preparing Your Fitness Business For The January Rush

Make the most of the January rush with strategies that turn leads into loyal members.

3 Pillars To Retaining Customers Over The Festive Period

3 Pillars To Retaining Customers Over The Festive Period

Don’t let the December dip + cost of living threaten your income in January.

How To Make Your Fitness Community A Brand USP

How To Make Your Fitness Community A Brand USP

What can we all learn from industry success stories to create a powerful community.

8 Ways To Attract Local Clients To Your Fitness Facility

8 Ways To Attract Local Clients To Your Fitness Facility

However loyal your existing membership might be, it doesn’t pay to get complacent.

The Pros And Cons Of Classes VS PT Sessions Or Small Group

The Pros And Cons Of Classes VS PT Sessions Or Small Group

If you’re newly qualified or early in your career, here are some things to think about before you settle on a service.

7 Income Streams That Will Boost Your Profits (Without Burning You Out)

7 Income Streams That Will Boost Your Profits (Without Burning You Out)

There are plenty of new and novel ways to add income streams, from passive income to one-off events.

How To Create A Watertight Client Agreement

How To Create A Watertight Client Agreement

Your client agreement helps each client relationship run smoothly with minimal room for misunderstanding.

How To Structure Your Client Pricing

How To Structure Your Client Pricing

Let’s explore how to structure and price all your different PAYG, class, and package options.

10 Ways To Strengthen Your Fitness Business During The Cost Of Living Crisis

10 Ways To Strengthen Your Fitness Business During The Cost Of Living Crisis

Costs are soaring and clients are feeling the pinch. Cut costs and boost service levels to withstand tough economic times.

How (And Why) You Should Let A Bad Client Go

How (And Why) You Should Let A Bad Client Go

The coach/client dynamic can go sour over time. When you need to get rid of a client, here’s how to do it professionally.

How To Deal With Unreliable Clients (And Save Your Sanity)

How To Deal With Unreliable Clients (And Save Your Sanity)

Running a fitness business is challenging enough without tricky clients. But if you’re dealing with people then you’ll inevitably end up dealing with their “quirks”.

How To Make Your Clients Feel Special

How To Make Your Clients Feel Special

It makes a big difference if your clients feel like they really matter. But this is particularly important for fitness professionals.

9 Steps To Organising Your Finances

9 Steps To Organising Your Finances

Many business owners procrastinate over financial admin. But a few simple steps can free up stress and save you a lot of time.

How To Make A Great First Impression

How To Make A Great First Impression

That first impression could make the difference between signing up a client and seeing them go to someone else.

Choose A Training Niche For Success

Choose A Training Niche For Success

You want long term clients who value your services and will make a success of training with you.

Drive More Traffic To Your PT Website

Drive More Traffic To Your PT Website

A website without visitors is not an effective sales tool, so we cover things you can do to increase traffic.

Maximise Your Time As A Personal Trainer

Maximise Your Time As A Personal Trainer

Every moment you can spend putting your clients first, increases your chances of developing a successful training business.

Improve The Leads From Your PT Or Fitness Business Website 2024

Improve The Leads From Your PT Or Fitness Business Website 2024

A good website should convert website visitors into new enquiries which then become new clients.

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