Don’t let the January slump keep you from pushing ahead with your business goals for the year. Here’s a huge list of ways to keep fired up and focused on pushing your fitness business forward.
Nothing is more motivating than achieving a quick win in business that will kickstart momentum.
Have we missed anything? What do you do to stay focused and moving forward as a fitness business owner? We’d love to know so we can share with the Striive community.
You might also want to read our guide: Stop Your Fitness Business Ruling Your Life
1. Revisit your business goals for the year
Make sure they are specific and achievable (dreaming big is great, but falling short is demotivating!)
2. Track your progress
You’d tell fitness clients to track, so why not do it yourself? Track everything you do to move towards your business goals.
3. Set personal goals
Ticking off achievements in your personal life will fire up your focus on the business.
4. Refocus on your own training or nutrition
If you’ve let your own fitness goals slide whilst taking care of the business, turn the dial up and do the things you now make you look and feel better.
5. Get some quick wins
Nothing is more motivating than achieving a quick win in business that will kickstart momentum.
6. Get the boring stuff done
Financial admin, business paperwork, outsourcing…none of it is exciting, but it feels great to get it done.
7. Look back to look forwards
Spend some time looking at your business growth to appreciate how far you’ve come.
8. Talk to your clients
Take time to chat to existing clients about their own goals and how they feel about training with you.
9. Organise a social
Get all your members together in one place (irl or online) to relight the fire under your business.
10. Take breaks
Yes, stepping back can propel you forward, so be sure to make time for self-care to nourish your mind and body.
11. Surround yourself with supportive and inspiring people
Other fitness professionals, business partners, clients, or friends and family.
12. Nurture hobbies outside of work
Spend time on activities that you enjoy, even if (especially if) they’re not to do with fitness.
13. Ask for testimonials
Client testimonials aren’t just great for marketing, they’re a great way to boost your business motivation, too.
14. Keep learning
Seek out new training opportunities, go to some conferences or workshops, or do some online CPD.
15. Visit other gyms
Take time to drop in on other businesses in your niche to get inspired (or to see how much better you’re doing!)
16. Stay on trend
Make an effort to keep up-to-date with industry themes, emerging trends, and best practices.
17. Reflect on your passions
What really motivates you? Use these to refocus on your business mission to keep you inspired.
18. Learn from failures
Write down 3-5 key failures you’ve experienced then list the ways you’ve learned and grown from them.
19. Write it down
Every day for a week, write down 3 things per day that you’re grateful for about your fitness business.
20. Seek out new challenges
Book something that scares you a little bit, whether that’s professional or personal.
21. Visualise success
Use meditation or visualisation techniques every day to keep success at the front of your mind.
22. Seek out a mentor
Coaches need coaches, so find someone who can give you guidance and support as you navigate the challenges of running a fitness business.
23. Stay positive
Remember that ups and downs are an inevitable part of the biggest picture of being a business owner.
