If you’re running group-based fitness classes there’s a good chance you offer class passes to your clients. It’s a popular model. Clients love the convenience of purchasing multiple classes upfront (often at a discounted rate) and it rewards clients for their commitment.
But here’s the downside: this model can make it hard for you to predict how much income you’ll bring in each month. Your revenue depends on clients using up their passes and then buying new ones. If clients skip classes or don’t renew their passes as frequently, your income fluctuates. That unpredictability can make managing your business tricky.
Making the move to monthly memberships
Many business owners are now considering a switch to a more stable business model: monthly memberships. With a membership model, clients pay a fixed amount every month, giving you a reliable stream of income, regardless of how many classes they attend. It’s a great way to take the stress out of your monthly financials and focus more on delivering amazing experiences for your clients.
But making that switch isn’t always easy. One of the biggest challenges is knowing what price to charge for your membership and how to limit attendance. Set the price too high, and clients might think twice about signing up. Set it too low, and you could end up overworked and underpaid.
Our membership pricing calculator can help
To help solve this challenge, we have created a new Membership Pricing Calculator. This handy tool takes the guesswork out of switching to memberships. Simply input a few details about your current class passes and the calculator will suggest baseline membership pricing and attendance limits for your business. This should give you some peace of mind that your pricing is both competitive and profitable, meaning you can make the switch with confidence.
Make the transition seamless with Striive
Once you’ve used the calculator to ascertain your membership pricing, Striive’s platform makes it easy to manage everything. Whether you want to continue offering class passes alongside memberships or fully transition to memberships alone, Striive has the tools you need. Our automated billing system, attendance tracking, and client communication features take the hassle out of managing clients and payments.
Striive gives you the flexibility to manage memberships and class passes side by side, so you can transition at your own pace without the stress.
Ready to make the switch? Try Striive today with a free 14-day trial and see how we can help grow your business and give you the financial stability you deserve.
