As a group fitness business owner, late cancellations might feel like a minor inconvenience — something that just comes with the territory. But what if those last-minute dropouts are silently draining your revenue? Many owners are shocked when they realise just how much money they're leaving on the table by not enforcing a penalty. Our new tool helps you calculate exactly how much revenue you might be losing when clients cancel late and you don't refill their spot. Let’s dive into why this matters and how you can start reclaiming those lost profits.
Why do late cancellations matter?
Late cancellations are more than just an empty spot in your class; they represent lost income and a missed opportunity. When a client cancels it’s often too late to fill their spot with another paying customer, resulting in a direct hit to your bottom line. Over time, these cancellations can add up significantly. Not only do they affect your revenue, but they can also create a negative experience for your more committed clients, especially if they’re hoping to join a class that’s already fully booked. A few no-shows in a row can make your business seem less organised and professional, ultimately harming your reputation.
How our calculator Works
Our tool is designed to show you exactly how much those late cancellations might be costing you each month. Just provide a few basic figures and it quickly calculates how much revenue you’re losing — helping you understand the true financial impact of your leniency.
For example, let’s say you run 10 classes a week with an average of 20 clients per class, and you charge £10 per client. With a 5% cancellation rate, you could be losing around £400 a month. Nearly £5,000 a year! That’s money that could be reinvested into your business, your equipment, or even your own salary. Give it a try below now.
How can Striive help?
By using Striive’s cancellation policy feature you can significantly reduce the number of last-minute cancellations. This is because a lot of people are only looking for an easy way out. However, once there is something on the line (such as losing a class credit) they change their mind and decide to attend after all.
Striive lets you set clear cancellation windows and even apply penalties for late cancellations. The waitlist feature can then help you resell those empty spots to other eager clients, ensuring that your classes are full and your revenue isn’t lost. Imagine not just avoiding lost revenue but potentially making even more money by filling previously cancelled spots.
Striive does all the heavy lifting for you automatically as part of our class enrolment system. Your business will run smoothly with your income steady, all with zero effort from you.
