Sending out the occasional newsletter to your class clients is an easy and low cost way to maintain those relationships. Not only is it a good way to keep your regulars informed, but it's also a great way to keep you in the minds of clients who are less committed and may have drifted away.
There are no rules dictating what you should and shouldn't include in a newsletter. Our template covers ideas from service update and special offers, to championing your star clients and introducing educational elements. If you apply a consistent structure to every edition you can speed up their creation whilst being sure to hit the right note each time.
Included in our template
Highlights
- Promote any new or time limited offers
- Introduce any new classes you have added to your schedule
- Announce any new equipment, staff members, or class locations
News
- Highlight any add-on services you offer that people may not be aware of (ie Private sessions)
- Explain your ongoing offers/packages
- Encourage attendance by promoting any high value packages you have available
- Drop in studies/articles/statistics that support the benefits of attending your classes
Community
- Share the details of any upcoming social or community events
- Highlight and celebrate key client milestones or achievements
Housekeeping
- Notify clients of price increases or schedule changes
- Remind clients about lost property
- Provide friendly reminders about your policies to address any client friction
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