This week we have released some changes to the way our paid plans work.
What has changed?
We will no longer be limiting access to functionality based upon your plan. This means the previous SESSIONS and CLASSES plans have now been discontinued. All plans now have access to all of our features. This ensures no-one is discouraged from starting their first class, or taking on their first private client just because they are subscribed to the wrong plan. This change also allows us to focus more on improving Striive for everyone at the same time.
Instead of Striive plans being anchored around your method of delivery, we have created new plans based upon the number of active clients in your account. This means we can ensure Striive is good value for all users of any business size.
Why the changes?
There were two main reasons why these changes were necessary.
Firstly, the range of businesses signing up to use Striive has changed during 2022. Our original post-lockdown goal of supporting solo freelancers and the self-employed has been accompanied by many larger, more established gyms and studios signing up and adopting our platform. These larger brands have different requirements and meeting their expectations requires a different approach from us.
Continuing to develop the Striive platform in line with the expectations of a broader audience required us to re-evaluate our pricing strategy. Simply put, pricing intended for a solo freelancer does not transfer well to the demands of an independent studio with a larger client base and multiple staff. Adjusting our plans to suit this range of applications ensures we will be a sustainable business in the future.
New pricing explained
First up, we now have plans in GBP, USD, and EUR. We are delighted these are now available as they have been requested for some time.
Our entry level plan is called Foundation and will cost £19, $29 or €24 per month for the first 6 months. This allows you to deliver unlimited sessions and classes for up to 50 clients. Foundation aims to allow fledgling businesses to experiment and grow at minimal cost. After six months the standard price of Foundation will rise to £29, $39 or €34 per month. We anticipate the Foundation plan will continue to be the plan of choice for the majority of freelance and self-employed PT's and trainers signing up to Striive, with the monthly cost for this type of user remaining the same as before, or less.
For those of you with a larger client base, adoption of our online payment, membership, and class management features is greater. We have therefore created a number of new plans to support your growth in the most economical way possible. Find out about these new plans on our pricing page here.